Marketing and Technology Insight for the Construction Industry
Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No problem. If you want it, Google will find it.
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction.
Admit it. You'd love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business.
Online reviews aren't vital. "They're not that big of a deal. We're doing fine without them! I mean they can't be that important, right?" It's a common assumption businesses make. Online reviews are important but somehow they're neglected and placed on the backburner.
Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That's the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson's mouth is a lie. That they're looking to swindle you, to take your money.
Over the last few years, Facebook has established review pages for local business. Slowly but surely, the Facebook online review system has gained more credibility
Customers are judgmental. In fact, we're all judgmental, it's scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically.
No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue.
Her doctor almost killed her... That's Wendy Wester's claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear.
Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one's behind the wheel. No one seems to be managing or responding to their nightmarish reviews.
It's frustrating, isn't it? You've exceeded your customer's expectations. You've under-promised and over-delivered. Maybe you've taken a loss for them. Or you've pulled a series of all-nighters. You've gone above and beyond.
In this era of digital and social media marketing, honing in facebook likes could mean a whole lot for your business not just in scaling up the number of people that can see your page but also with injecting credibility to what you do.
Facebook Likes are a form of social proof. Having more followers on your page gives you a boost in your organic reach, and makes you more credible online. Having a Facebook Page with Likes becomes essential to your Social Media presence.
Facebook continues to grow every year since it launched in 2004, in both active users and time spent on the platform. It’s still the most used social platform with nearly 2.6 billion monthly active users.
They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. "Ask your customers for reviews," they say. "You'll regret it if you don't," they imply.
Imagine you’ve just signed up for a dating app and are completing your profile. You’ve taken the time to upload photos that let people see the best sides of you.
Monarch & Company is a media & marketing group transforming the traditional into digital to better increase sales and profits.
Our agency represents America's #1 Audio Company, reaching 9 out of 10 Americans each month.
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