Marketing and Technology Insight for the Construction Industry

Success BLOG

Review Management

How to Fully Optimize Your Google My Business Listing

Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No problem. If you want it, Google will find it.

Review Management

Unlock the Post-Sale Review: Personalizing Your Email Campaign

Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction.

Review Management

How Local Businesses Create Legendary Customer Relationships

Admit it. You'd love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business.

Review Management

The Crucial Component Your Inbound Marketing Funnel is Missing

Online reviews aren't vital. "They're not that big of a deal. We're doing fine without them! I mean they can't be that important, right?" It's a common assumption businesses make. Online reviews are important but somehow they're neglected and placed on the backburner.

Review Management

How Sales Teams Can Use Online Reviews to Convert Prospects

Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That's the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson's mouth is a lie. That they're looking to swindle you, to take your money.

Review Management

Facebook Reviews: An Underrated Gold Mine for Social Proof

Over the last few years, Facebook has established review pages for local business. Slowly but surely, the Facebook online review system has gained more credibility

Review Management

How to Take Amazing Photos for Your Local Business

Customers are judgmental. In fact, we're all judgmental, it's scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically.

Review Management

9 Customer Service Hacks to Win Rave Reviews

No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue.

Review Management

An Online Review Wake Up Call for Doctors and Lawyers

Her doctor almost killed her... That's Wendy Wester's claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear.

Review Management

Are the Wrong People Managing Your Online Reviews?

Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one's behind the wheel. No one seems to be managing or responding to their nightmarish reviews.

Review Management

4 Major Barriers Preventing Your Happy Customers from Writing Positive Online Reviews

It's frustrating, isn't it? You've exceeded your customer's expectations. You've under-promised and over-delivered. Maybe you've taken a loss for them. Or you've pulled a series of all-nighters. You've gone above and beyond.

Social Media

How to Generate Facebook Likes for Business Scalability

In this era of digital and social media marketing, honing in facebook likes could mean a whole lot for your business not just in scaling up the number of people that can see your page but also with injecting credibility to what you do.

Social Media

Why do Followers and Likes matter in the first place???

Facebook Likes are a form of social proof. Having more followers on your page gives you a boost in your organic reach, and makes you more credible online. Having a Facebook Page with Likes becomes essential to your Social Media presence.

Social Media

Why Your Landscaping Business Should Make Facebook A High Priority

Facebook continues to grow every year since it launched in 2004, in both active users and time spent on the platform. It’s still the most used social platform with nearly 2.6 billion monthly active users.

Review Management

7 Unique Email Templates For Requesting Online Reviews (Part 1)

They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. "Ask your customers for reviews," they say. "You'll regret it if you don't," they imply.

Search Marketing

Why It’s Important To Upload Your Landscaping Project Photos To Yelp

Imagine you’ve just signed up for a dating app and are completing your profile. You’ve taken the time to upload photos that let people see the best sides of you.