Marketing and Technology Insight for the Construction Industry
Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No problem. If you want it, Google will find it.
Does the word solicit make you cringe? Since the days of the door to door salesmen, solicitation has become synonymous with an unwanted request. But soliciting a review from a happy customer does not have to be a dirty transaction.
Admit it. You'd love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business.
Online reviews aren't vital. "They're not that big of a deal. We're doing fine without them! I mean they can't be that important, right?" It's a common assumption businesses make. Online reviews are important but somehow they're neglected and placed on the backburner.
Salespeople are compulsive liars. Thanks to the post-truth age, it seems trust is in short supply. That's the general attitude consumers have towards sales teams. The view that anything and everything out of a salesperson's mouth is a lie. That they're looking to swindle you, to take your money.
Over the last few years, Facebook has established review pages for local business. Slowly but surely, the Facebook online review system has gained more credibility
Customers are judgmental. In fact, we're all judgmental, it's scientifically proven. Contrary to popular belief, being judgmental is necessary. When customers look at your business they make a judgment call, automatically.
No matter your industry, quality customer service has become a major differentiating factor for businesses. If your customer service team is not up to snuff, your company will be hemorrhaging revenue.
Her doctor almost killed her... That's Wendy Wester's claim. She went to see Dr. Alan Brown, an orthopedic surgeon after her knee injury, when she was hurt skiing. Brown diagnosed her injury as an MCL tear.
Comcast hates customers. At least, that’s been their reputation for as long as anyone can remember. When it comes to online reviews, it seems like no one's behind the wheel. No one seems to be managing or responding to their nightmarish reviews.
It's frustrating, isn't it? You've exceeded your customer's expectations. You've under-promised and over-delivered. Maybe you've taken a loss for them. Or you've pulled a series of all-nighters. You've gone above and beyond.
They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. "Ask your customers for reviews," they say. "You'll regret it if you don't," they imply.
Good design is like a refrigerator—when it works, no one notices,
but when it doesn’t, it sure stinks
