Everyone is Searching The internet has completely transformed business and culture. We’ve entered into an information golden age. You can find exactly what you’re looking for and a route to where you’re going in a just a few seconds. Need to go to the airport? Easy. Want to get a rental car? Done. Hungry? No problem. If you want it, Google will find it.

Admit it. You'd love to have an army of eager, passionate customers. The kind that tells anyone and everyone they meet about your business.

Online reviews aren't vital. "They're not that big of a deal. We're doing fine without them! I mean they can't be that important, right?" It's a common assumption businesses make. Online reviews are important but somehow they're neglected and placed on the backburner.

In this era of digital and social media marketing, honing in facebook likes could mean a whole lot for your business not just in scaling up the number of people that can see your page but also with injecting credibility to what you do.

They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. "Ask your customers for reviews," they say. "You'll regret it if you don't," they imply.