In this era of digital and social media marketing, honing in facebook likes could mean a whole lot for your business not just in scaling up the number of people that can see your page but also with injecting credibility to what you do.

They hate it when you ask. You know it, they know it. But experts are encouraging you to do it. "Ask your customers for reviews," they say. "You'll regret it if you don't," they imply.